Privacy policy

Your privacy is important to us. With this in mind, we’re providing this Privacy Policy to explain our practices regarding the collection, use and disclosure of information that we receive from the person or entity accessing our Site or using our Services (“you” or “your”), including in particular information which may be used to identify you or reasonably relates to you as a natural person or any other information defined as personal information or similar term under applicable law (“Personal Information”). Any capitalized terms used but not defined in this Privacy Policy shall have the meaning set forth in our terms of service applicable to your use cases. Please read the applicable terms of service for important information about data usage and permissible uses of data.

1. Scope and Applicability

This Privacy Policy sets forth the privacy practices of Edgeimpulse, Inc. (“Edge Impulse” or “we” or “us” or “our”) for (1) our website located at www.edgeimpulse.com (the “Site”) and (2) all Edge Impulse software and applications (including, without limitation, mobile software and applications) (the “Software”) and all other Edge Impulse products or services provided or otherwise made accessible on or through the Software or the Site (collectively the “Services”), where Edge Impulse is the controller (or analogous term under applicable privacy laws). Edge Impulse is wholly owned by Qualcomm Technologies, Inc.

This Privacy Policy does not apply when we process Personal Information as a processor (or a comparable role such as a “service provider”) on behalf of our customers, including customers who purchase Services directly from us and customers who purchase the Services through one of our authorized Channel Partners. Each of our customers, not Edge Impulse, controls what information about you they submit to, publish on, or generate in connection with the Services (“Customer Data”). For more information about collection and use of your information as part of Customer Data by an Edge Impulse customer, please reach out to the customer directly. We are not responsible for the privacy or data security practices of our customers, which may differ from those set forth in this Privacy Policy. If you wish to exercise any rights you may have under applicable data protection laws, please inquire with the applicable customer directly. Customer Data is controlled by the respective privacy policy of the applicable customer, which we encourage you to review for more information about their practices.

If you are a California resident, please refer to the Special Provisions Applicable to Residents of California section for information about your rights under California privacy laws.

2. Collection of Information

The tables below identify the categories of personal information we may collect about you (and may have collected in the prior 12 months), the purpose for that collection, as well as the categories of service providers, contractors and third parties to whom we may disclose this information.

Information you provide voluntarily -

You voluntarily submit information directly to us when you use our Services. This can include information you provide to us when you register for an account, fill in a form on our website, create or edit your user profile, correspond with us or otherwise contact us, subscribe to our mailing lists, newsletters or other forms of marketing communications, attend a webinar or event, respond to a survey, enter a promotion or use some other feature of our Services. If you choose not to provide such information, we may not be able to provide you with our Services or respond to your requests. We may link or combine this information with other Personal Information to the extent permitted by law.

Depending on how you use the Services, we may collect and disclose the following types of Personal Information for the following business or commercial purposes:

Categories of Personal Information Why We Collect It and Legal Grounds Third Party and Other Recipient Disclosures
  • Identifiers such as your name and email address
  • Professional or employment-related information such as your company's name and physical address, phone numbers, and your job title, position, and other professional information
  • Establish and manage our relationship with our customers, service providers, distributors, and other partners;
  • Manage, operate, and maintain the products or services we provide to you or receive from you (or your employer); and
  • Send you information including confirmations, invoices, technical notices, updates, security alerts and support and administrative messages; in each case, in order to perform our contract with our customer, or (where you are not the customer) based on our legitimate interests in maintaining our contractual relationships to grow our business.
  • Help us identify and deliver information relevant to your needs; and
  • Inform you of our products, services, offers, and events that we believe may be of interest to you; in each case, based on our legitimate interests in promoting our products and services to increase our sales, unless we ask for your consent, in which case we rely on your consent to process Personal Information for these purposes; you may withdraw your consent at any time.
  • Affiliates and subsidiaries in the Qualcomm group
  • Service providers, contractors and other vendors
  • Advisors and agents
  • Others as required by law
  • Other information you choose to provide us through our forums, or otherwise communicate to us
  • Address your requests, comments, issues, questions, or concerns;
  • Improve our interactions with you and better meet your expectations; and
  • Determine the products and services that may be of interest to you and to send you communications in accordance with your interest; in each case, based on our legitimate interests in promoting our brand, products and services to increase our sales.
  • Prevent fraud and phishing attacks targeting Edge Impulse or members of Edge Impulse staff by assessing whether we are communicating with genuine contacts and not malicious parties; in order to pursue our legitimate interests in protecting our reputation, assets and stakeholders.
  • Allow you to interact with other users in our community and manage support cases; in order to perform our contractual obligations to users under the relevant terms (if any) with the customer, or based on our legitimate interests in maintaining those contractual relationships to grow our business where you are not the customer.
  • Affiliates and subsidiaries in the Qualcomm Group
  • Service providers, contractors, and other vendors
  • Others as required by law
  • Identifiers such as your name and email address in the payment records such as order number and confirmation of order payment
If you purchase any services from us, we obtain information confirming your payment from our third-party payment processing company (the “Payment Processor”), in order to perform our contractual obligations to users.
Note: The Payment Processor is solely liable for processing payment card information (credit card type, credit card number, expiration date and other payment information).
  • Service providers, contractors, and other vendors
  • Others as required by law


Information we collect automatically -

We may collect and disclose the following internet or other electronic network activity information for the following business or commercial purposes:

Categories of Personal Information Why We Collect It and Legal Grounds Third Party and Other Recipient Disclosures
We may retain server logs which include the IP address of every request to our server.
  • For security reasons and specifically to understand the origin of requests and knowing if they come from the same node, spotting patterns, and identifying potential cyber attacks;
    to pursue our legitimate interests in protecting our reputation, assets and stakeholders against malevolent actors.
  • Affiliates and subsidiaries in the Qualcomm Group
  • Service providers, contractors and other vendors
  • Advisors and agents
  • Others as required by law
If you have received or were granted access to the Services from a Channel Partner (as defined in our Terms of Service), we collect your login dates and access.
  • To track 'non-use' of the platform (i.e., where a user has not accessed Edge Impulse Services for 30 days or more) with the Channel Partner so they can determine where the paid license should be re-assigned to another customer of the Channel Partner;
  • Affiliates and subsidiaries in the Qualcomm Group
  • Service providers, contractors and other vendors
  • Channel Partners
  • Others as required by law
Information collected through cookies and web beacons
  • To ensure the functioning of our website and Services and to help us understand how our website and Services are being used or how effective our marketing campaigns are;
    based on our legitimate interests in improving our products, services and marketing communications in order to build our brand's reputation and increase our sales, unless we ask for your consent, in which case we rely on your consent to process Personal Information for these purposes; you may withdraw your consent at any time by updating your preferences according to the instructions provided in Qualcomm's Cookie Policy available here.
    For more information about our cookie and web beacon use, please see the section below titled "Do We Use Cookies?" and visit Qualcomm's Cookie Policy available here.
  • Affiliates and subsidiaries in the Qualcomm Group
  • Service providers, contractors and other vendors
  • Advisors and agents
  • Data analytics providers
  • Advertising networks
  • Social networks
  • Others as required by law
We may also collect and aggregate information about the use of our Site and our Services. That information could include:
  • Internet Protocol (IP) address and IP-inferred location (country, region, metro, city, state)
  • Browser type and operating system
  • The web page visited before accessing our Site
  • The pages or features browsed and the time spent on them
  • Search terms and links clicked
  • Device identifiers and user settings (for mobile devices)
  • To better understand the visitors and users who come to our website or use the Services, where they come from, what content is of interest to them, and what their needs are; and
  • To analyze overall trends, improve the quality and relevance of our website and Services, provide guidance to users to enable them to achieve their goals, and secure and maintain our systems. This information also helps us understand marketing campaign effectiveness;
  • Affiliates and subsidiaries in the Qualcomm Group
  • Service providers, contractors and other vendors
  • Others as required by law

Other uses of your Personal Information -

We may also use and disclose any and all categories of Personal Information described above for the following business or commercial purposes or as otherwise directed or consented to by you:

Why We Collect It and Legal Grounds Third Party and Other Recipient Disclosures
  • To conduct internal reporting, audit and research, including focus groups and surveys; and
  • To compare and verify information for accuracy and update our records;

In each case, based on our legitimate interests in effectively and efficiently operating our business.

  • Affiliates and subsidiaries in the Qualcomm Group
  • Service providers, contractors and other vendors
  • Others as required by law
  • To comply with a legal obligation, including to share information with government and regulatory authorities when required by law or in response to legal process, obligation or request;
  • To protect and defend the rights or property of Edge Impulse, to protect the personal safety of users, customers, and contractors/employees of Edge Impulse or others, and enforce our Terms of Service, agreements, policies or otherwise protect against any legal liability; and
  • To cooperate with government and law enforcement officials or private parties to enforce and comply with the law...

In each case, to comply with laws that are applicable us, to establish, exercise or defend legal rights, or based on our legitimate interests...

  • Affiliates and subsidiaries in the Qualcomm Group
  • Service providers, contractors and other vendors
  • Advisors and agents
  • Data analytics providers
  • Others as required by law
  • In connection with a merger, acquisition, reorganization or similar transaction, including as part of a bankruptcy or similar transaction; and
  • In connection with a transfer, change of ownership or assignment of all or part of our businesses or assets;

In each case, based on our legitimate interests to organize and operate our business in an efficient manner.

  • Affiliates and subsidiaries in the Qualcomm Group
  • Service providers, contractors and other vendors
  • Advisors and agents
  • Others as required by law or in furtherance of the transaction
  • For any other purpose with your consent;

In these cases, we rely on your consent for our use of your Personal Information, and you can withdraw your consent at any time.

  • Affiliates and subsidiaries in the Qualcomm Group
  • Service providers, contractors and other vendors
  • Advisors and agents
  • Others as required by law

Notwithstanding anything else described in this Privacy Policy, we may use and disclose aggregate, deidentified, and other non-directly identifiable data related to our business and the Services for quality control, analytics, research, development, and other purposes. Where we use, disclose or process deidentified data we will maintain and use the information in deidentified form and not to attempt to reidentify the information, except in order to determine whether our deidentification processes are reasonable and adequate pursuant to applicable privacy laws.

3. Sources of Personal Information

We generally collect Personal Information from the following categories of sources:

  • as voluntarily provided by you or automatically collected when you use the Services;
  • our Channel Partners, resellers and other third parties;
  • your employer or company if you interact with our Services through your employer or company; and
  • other sources, including but not limited to, our affiliates and subsidiaries, publicly accessible sources, social networks, our vendors and service providers, our business and marketing or data analytics partners, and third-party integrations you consent to, or through transactions such as mergers and acquisitions.

4. Do We Use Cookies?

Yes, we use cookies and similar tracking technologies when you visit our Site. For information about our use of cookies and other tracking technologies, please visit Qualcomm’s Cookie Policy available here.

5. Disclosure of Personal Information

We may disclose Personal Information as described above and to the following third parties and other recipients for the following business or commercial purposes:

  • We may disclose your Personal Information to our subsidiaries and affiliates, or to contractors, service providers, legal and financial advisors, and other third parties we use to support our business.
  • We may release your Personal Information when we believe release is appropriate to comply with the law, enforce our site policies or protect our or others’ rights, property or safety.
  • Your Personal Information may be shared with our Channel Partners and other third parties that we have partnered with, such as to jointly create or offer a product, service or joint promotion, and they may contact you regarding their products or services.
  • If you are using our Services as an authorized user of one of our customers, we may share your Personal Information with the applicable customer responsible for your access to the Services. We encourage you to review the privacy policy of the applicable customer for more information.    
  • Your Personal Information may be transferred to another company in connection with a proposed or actual transfer, change of ownership, reorganization or assignment of all or part of our businesses or assets, including as part of a bankruptcy proceeding or otherwise.
  • We may disclose your information where we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to detect or protect against fraud or security issues.
  • We may disclose your information if required or permitted by applicable laws or regulations, including without limitation laws and regulations of the United States and other countries, or in the good faith belief that such obligations that such action is necessary to: (a) comply with a legal obligation or in response to a request from law enforcement or other public authorities wherever Edge Impulse may do business; (b) protect and defend the rights or property of Edge Impulse; (c) act in urgent circumstances to protect the personal safety of users, customers, and contractors/employees of Edge Impulse or others; or (d) enforce our Terms of Service, agreements, policies or otherwise protect against any legal liability.

6. How do we protect your Personal Information?

The security of your Personal Information is important to us; but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

7. Retention of Personal Information

We retain your Personal Information for as long as you have an open account with us or as otherwise necessary to provide the Services to you, or, if you are an authorized user of our customer, to our customer. Despite the foregoing, in some cases we retain Personal Information for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule, regulation or legal process.      

8. Third-party Links and Sites

Occasionally, at our discretion, we may include or offer third-party products or services on our      Site. This Privacy Policy does not apply to any third-party websites, services or applications, even if they are accessible through our Services. If you click a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

9. Data of Students and Children

We participate in specific events for students aged 14 or older (“students”). As part of these events, we offer a limited version of our Services. In doing so, we collect information that student users voluntarily provide, including the student’s email address, the email address of the student’s parent or legal guardian, unique user account identifiers, and, if permitted by the relevant program policy, any personal information that the student uploads to their project while using our Services. We use this information to create the student’s account, including to obtain consent from the student’s parent or legal guardian, and to provide our Services requested by the student. Additionally, for the purpose of age verification, we ask students to provide their date of birth or month of birth during user account registration. The information regarding the student’s date of birth or month of birth, as applicable, is not retained and will be deleted promptly after our system completes the verification process. We may also process such information disclosed under this section for legal compliance and corporate transaction-related purposes, as described under "Collection of Personal Data" above.

This information is processed on the basis of consent provided by the student’s parent or legal guardian, who may withdraw consent at any time (for future processing) by contacting us as described in the “Your Rights” and “Contact Us” sections below.

As necessary to operate these student programs, we may provide student information to our service providers (for example, our cloud service provider), contractors, affiliates and as otherwise described in “Disclosure of Personal Information” above. We retain student information as described in “Retention of Personal Information” above, and may transfer it across borders as described in “Global Transfers of Personal Information” below.

Other than as described above under “Student Programs”, our Services are not intended for use by children under the age of 18 (“Children”). We do not knowingly collect Personal Information from Children. If you become aware that a person under the age of 18 has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from Children without verification of parental consent where required by applicable law, we will take steps to remove that information from our servers.

10. Global Transfers of your Personal Information    

We are a global business and your information may be transferred and be accessed from around the world, such as from countries where our affiliates and our service providers operate and which may not provide levels of data protection that are equivalent to those of your home jurisdiction. We will take steps to ensure that your information receives appropriate safeguards in the jurisdictions in which we or our service providers process it, for example, by entering into approved standard contractual clauses with the recipient (where required under applicable law). You may request more information about the appropriate safeguards and a copy of the standard contractual clauses (where applicable) by contacting us using the Contact Us information below.

11. Your Rights

a.) The Rights Available Depending on Your Jurisdiction.

Depending on the laws in your jurisdiction, you may be entitled to exercise the following data subject rights, subject to applicable exceptions:

  • Right to Confirm, Know, and Access: You have the right to confirm processing and know and access the personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you. Where it is technically feasible or required, you may receive this information in a portable format.
  • Right to Delete or Erase: In specific conditions set forth by applicable law, you have the right to have us to delete or erase the personal information we have collected about you.
  • Right to Correct or Rectify: You have the right to correct, rectify and complete inaccurate personal information we maintain about you.
  • Object to Processing: You have the right to object to certain processing of your Personal Information that is carried out on the basis of legitimate interests, on grounds relating to your particular situation. Where we process Personal Information for direct marketing, you can object to that processing at any time.
  • Right to Restrict Processing: You have the right to restrict to certain processing (that is, limit processing to data storage only) under certain conditions.
  • Opt-Out of Sharing for Targeted Advertising or Sale of Personal Information: You have the right to opt-out of sharing for targeted advertising or sale of personal information, including sharing or sales based on our use of cookies and other trackers, as those terms are used under applicable privacy laws.
  • Limit the Use and Disclosure of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information.
  • Right to Withdraw Consent: To the extent we are processing your personal information based on consent, you have the right to withdraw consent at any time, except as otherwise provided by law.
  • Right to Contest or Appeal: You may have the right to contest or appeal our decision with respect to your exercise of a privacy right.
  • Right to No Retaliation: You have the right not to be retaliated against for exercising any of your privacy rights.
  • Right to Data Portability: You have the right in specific conditions to receive your Personal Information in a structured, commonly used and machine-readable format and have us transfer your Personal Information, when possible.
  • Other: You may have other data privacy rights in your jurisdiction, which you may exercise if permitted by law.  

b.) Instructions on How to Exercise Your Privacy Rights.

You may exercise your privacy rights by calling our toll-free phone number at (855) 317-0887, completing our web form here, or emailing us at privacy@qualcomm.com. We may need to verify your identity before honoring your privacy rights request. In some instances, we will verify your identity by asking you to provide personal information related to your recent interactions with us. We will respond to your request within the deadline applicable in your jurisdiction, if any.  

If permitted or required by applicable law, you may exercise your privacy rights through an authorized agent. If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with valid authority to submit requests to exercise rights on your behalf.  If you are an authorized agent seeking to make a request, please call our toll-free phone number at (855) 317-0887, complete our web form here, or email us at privacy@qualcomm.com.

Additionally, if you receive communications from us, depending on the law in your jurisdiction, you may also opt-in or opt-out of receiving promotional emails from us by following the instructions communicated to you.

If you have a concern about our processing of personal information that we are not able to resolve, we encourage you to contact us with any questions or concerns by sending us an email at privacy@qualcomm.com. In any event, you also have the right to lodge a complaint with the data protection authority where you reside or to institute civil proceedings, depending on the law of your jurisdiction. For more information about the data protection authority in your jurisdiction, please contact us.

12. Special Provisions Applicable to Residents of California

If you are a California resident, you may be entitled to certain of the rights set forth above under “Your Rights” under applicable California state laws, including the California Consumer Privacy Act and related regulations, as may be amended from time to time (“CCPA”).

Sensitive Personal Information. Notwithstanding the purposes described above in this Privacy Policy, we do not collect, use, or disclose “sensitive personal information” beyond the purposes authorized by applicable privacy law. Accordingly, we only use and disclose sensitive personal information as reasonably necessary and proportionate: (i) to perform our services requested by you; (ii) to help ensure security and integrity, including to prevent, detect, and investigate security incidents; (iii) to detect, prevent and respond to malicious, fraudulent, deceptive, or illegal conduct; (iv) to verify or maintain the quality and safety of our services; (v) for compliance with our legal obligations; (vi) to our service providers who perform services on our behalf; and (vii) for purposes other than inferring characteristics about you.

Sales and Sharing of Personal Information. The CCPA defines “sale” as disclosing or making available personal information to a third-party in exchange for monetary or other valuable consideration, and “sharing” includes disclosing or making available personal information to a third-party for purposes of cross-context behavioral advertising. While we do not disclose personal information to third parties in exchange for monetary compensation, we may “sell” or “share” the following categories of personal information: identifiers and internet and network activity information. We may disclose these categories to third-party advertising networks, analytics providers, and social networks for purposes of analytics, marketing and advertising and to improve and measure our ad campaigns. We do not sell or share sensitive personal information, nor do we sell or share personal information about individuals we know are under age sixteen (16).

Right to Opt-Out of Sales and Sharing. To exercise your right to opt-out of the “sale” or “sharing” of your personal information, you may do so by managing your cookie preferences by clicking the icon at the left bottom of your screen when you visit our site. We will apply your opt-out based upon the personal information in our records that is linked or reasonably linkable to the information provided in your request. You may also click the “Do Not Sell or Share My Personal Information” link at the bottom of our Site.

In addition, if we detect that your browser or device is transmitting an opt-out preference signal, such as the “global privacy control” or “GPC” signal, we will opt that browser or device out of cookies that result in a “sale” or “sharing” of your personal information. If you come to our Site or use our Services from a different device or from a different browser on the same device, you will need to opt-out, or use an opt-out preference signal, for that browser and/or device as well. More information about GPC is available at: https://globalprivacycontrol.org/.

California’s “Shine the Light” law. California Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the business’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. You are entitled to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. If you are a California resident and would like to request this information, then please submit a request to us as described above.

13. Special Provisions Applicable to Residents of Nevada

If you are a resident of Nevada, you have the right to opt-out of the sale of certain Personal Information to third parties who intend to license or sell that Personal Information. You can exercise this right by contacting us with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your account. Please note that we do not currently sell your Personal Information as sales are defined in Nevada Revised Statutes Chapter 603A.

14. Contact Us

To contact us, send us an email at privacy@qualcomm.com, or write to us at Qualcomm Incorporated, Attn. Privacy Office, Legal Department, 5775 Morehouse Drive, San Diego, CA 92121.

You may also reach out to our Data Protection Officer as assigned regionally or other regional contacts as the follows:

15. Changes to our Privacy Policy

We reserve the right to change this Privacy Policy at any time. We will notify you of any changes to this Privacy Policy by posting the new Privacy Policy to this page or on our Services. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. You acknowledge that your continued use of our Site or Services after we publish or send a notice about our changes to this Privacy Policy means that the collection, use and sharing of your Personal Information is subject to the updated Privacy Policy.